I am not a biker and never will be. I have nothing against them, I’ve just never had the personal desire (or money) to become one. Unless two-wheeling is my primary mode of transportation and I can get rid of my car completely (not a great option living and commuting through Sandusky, Ohio winters), I just don’t have the resources to afford the extra vehicle payment. But this sign at the local Harley dealership could definitely impact that financial hurdle. If I understand my timelines here, I could get the immediate gratification of riding my new motorcycle today and not have the burden of making my first payment until – at a minimum – two days from now or more! Maybe even a week!
I’m still not quite ready to don a leather jacket and join the local bikers club, but this level of marketing genius is really working overtime on my resistance.