But it’s ONLY $1.33 per mL…
Somehow that unit price, along with the list price of under $1,000 makes it sound like I’m getting a real bargain. Just FYI, the bottle above the tag was NOT the wine in question. I suppose those are maybe locked up somewhere? There were no obvious anti-theft devices on any other bottles in the vicinity and no shelf cards to take up to customer service to claim my product and make my purchase. So I guess I just wasn’t meant to buy/try this bottle of wine.